The next time you’re planning to be recorded on-camera, remember to apply the same rules for a good presentation to your video appearance. Whether you are speaking to a live audience or straight to camera, open your presentation with the “Headline” or — in TV parlance — “Tease” your audience. Give them a reason to keep their fannies in their seats. Avoid the typical, “I’m excited to be here today” line. Instead, let the audience know why they should be excited to hear from you.