Chris Anderson @ TED

Early today, NPR reporters were skeptical about how well Mary Barra, the “new” GM CEO, would fare in speaking before Congress. Stories posted later by NPR make me think that she approached this critical appearance with much more than a little training and foresight (as you’ll see in the story below). One more interesting point:…

Remember the woman who was burned by McDonald’s coffee and then sued and won? Nearly 20 years ago and the myth lives on; a good example of why media training and specific goals are needed to control messages before the media takes erroneous reports and makes them legend. If you watch for about a minute…

So a major corporation decides to “raise its profile” by giving a sports award to an athlete on live, national television. You would think they’d give the presenter adequate training to protect their image and brand. Apparently, Chevrolet didn’t think it was worth the time and money. There’s the old saying, “Any publicity is good…

It’s my hope to start using my blog to post more stories — some of them personal — that relate to communications. On the news of the passing of one of the most beloved people in baseball, Don Zimmer, here’s a story of my brush with what made him a great and memorable person. In…

The next time you’re planning to be recorded on-camera, remember to apply the same rules for a good presentation to your video appearance. Whether you are speaking to a live audience or straight to camera, open your presentation with the “Headline” or — in TV parlance — “Tease” your audience. Give them a reason to…