What story will you tell?
In the age of connectedness the question for business leaders, entrepreneurs and even freelancers is this: What story will you tell to get people talking? You can tell a story of success; of someone coming to realize the essential “tipping point” that made them successful. You can use or not use metaphors and analogies or use personal experiences. It doesn’t matter what you use, it just has to be something that will make people turn around and relate what you said to someone else. It doesn’t have to be long and it doesn’t have to be complex and usually it’s better if it neither of those.