Whether you like the President’s policies or not, his approach on last night’s State of The Union was interesting. He took a very positive approach and showed leadership while side-stepping some issues. Overall, he was impressive; not unlike the card player that NPR used for as an analogy.
Obama Showed A Deft Hand With Speech. Why Not With Congress? : It’s All Politics : NPR.
Through a post on LinkedIn, I recently came across a terrific speech by Steve Jobs; his 2005 commencement address to Stanford University graduates. The reason the speech is so good? He used just three personal stories to relate “lessons learned”. If nothing else, this tactic makes it easier for people to relate to and —…
I’ve written before about the skill of listening and how important it is for interviewers. Here’s a terrific article that takes a deeper look at other aspects of this over-looked skill. How to Listen – NYTimes.com.
I’ve been reading a fascinating and well-written corporate “self-help” book, “Lead With A Story” by Paul Smith. For anyone who wants to reach employees, managers and top executives with messages that resonate, inspire and “stick”, I suggest you pick up a copy (see amazon link below). Storytelling is embraced by several Fortune 500 companies because…
The New York Mets’ young pitching phenom, Matt Harvey, recently had an embarrassing interview on The Dan Patrick Show. What the story tell us, is that if you’re planning on making a “pitch” (no pun intended) during an interview, you and your media advisor(s) had better discuss it with the interviewer — and/or his or…
Remember the woman who was burned by McDonald’s coffee and then sued and won? Nearly 20 years ago and the myth lives on; a good example of why media training and specific goals are needed to control messages before the media takes erroneous reports and makes them legend. If you watch for about a minute…
The next time you’re planning to be recorded on-camera, remember to apply the same rules for a good presentation to your video appearance. Whether you are speaking to a live audience or straight to camera, open your presentation with the “Headline” or — in TV parlance — “Tease” your audience. Give them a reason to…