Remember the woman who was burned by McDonald’s coffee and then sued and won? Nearly 20 years ago and the myth lives on; a good example of why media training and specific goals are needed to control messages before the media takes erroneous reports and makes them legend. If you watch for about a minute starting at 4:35, you’ll see some horrible images — you are forewarned — and understand what the media didn’t report.
The next time you’re planning to be recorded on-camera, remember to apply the same rules for a good presentation to your video appearance. Whether you are speaking to a live audience or straight to camera, open your presentation with the “Headline” or — in TV parlance — “Tease” your audience. Give them a reason to…
I’ve written before about the skill of listening and how important it is for interviewers. Here’s a terrific article that takes a deeper look at other aspects of this over-looked skill. How to Listen – NYTimes.com.
Whether you like the President’s policies or not, his approach on last night’s State of The Union was interesting. He took a very positive approach and showed leadership while side-stepping some issues. Overall, he was impressive; not unlike the card player that NPR used for as an analogy. Obama Showed A Deft Hand With Speech….
I’ve been researching work on a documentary film I hope to produce: Why The Divide. We will look at the science behind why some people become conservative while others become liberal. If you have any thoughts or points you think should be covered, please let me know. For more information about Why The Divide go…
I’ve been reading a fascinating and well-written corporate “self-help” book, “Lead With A Story” by Paul Smith. For anyone who wants to reach employees, managers and top executives with messages that resonate, inspire and “stick”, I suggest you pick up a copy (see amazon link below). Storytelling is embraced by several Fortune 500 companies because…
Much of what Chris Anderson says about what makes a great talk great, reflects the concepts that The Gotham Group teaches. Check this out: Chris Anderson on what makes a great talk … great | TED Blog.