{"id":128,"date":"2012-01-27T20:39:47","date_gmt":"2012-01-27T20:39:47","guid":{"rendered":"http:\/\/gothamgroupllc.com\/?p=128"},"modified":"2012-01-27T20:40:01","modified_gmt":"2012-01-27T20:40:01","slug":"prep-like-a-pro","status":"publish","type":"post","link":"https:\/\/gothamgroupllc.com\/?p=128","title":{"rendered":"Prep Like A Pro"},"content":{"rendered":"<p>I recently directed a live, external webcast for New York Life out of its&#8217; Madison Avenue offices.  In a de-brief with the executive producer, I was told that his client &#8212; a high-profile employee &#8212; had said that she was so pleased with the show because I had taken the time to go over her script and suggest changes that made for a better show.  Surprisingly, no one had ever taken the time &#8212; or had the expertise &#8212; to do this with her before.<br \/>\nAnytime you are going to make a presentation &#8212; no matter what the format &#8212; have someone with TV &#038;\/or presentation expertise review your script to get the &#8220;40,000 foot view&#8221;.  Done properly, it&#8217;s a great way to omit trite phrases and create viewer focus. It&#8217;s what the pros do and you should too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently directed a live, external webcast for New York Life out of its&#8217; Madison Avenue offices. In a de-brief with the executive producer, I was told that his client &#8212; a high-profile employee &#8212; had said that she was so pleased with the show because I had taken the time to go over her&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-techniques"],"_links":{"self":[{"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128"}],"version-history":[{"count":6,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=\/wp\/v2\/posts\/128\/revisions\/182"}],"wp:attachment":[{"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gothamgroupllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}