Whether you like the President’s policies or not, his approach on last night’s State of The Union was interesting. He took a very positive approach and showed leadership while side-stepping some issues. Overall, he was impressive; not unlike the card player that NPR used for as an analogy.
Obama Showed A Deft Hand With Speech. Why Not With Congress? : It’s All Politics : NPR.
The next time you’re planning to be recorded on-camera, remember to apply the same rules for a good presentation to your video appearance. Whether you are speaking to a live audience or straight to camera, open your presentation with the “Headline” or — in TV parlance — “Tease” your audience. Give them a reason to…
So a major corporation decides to “raise its profile” by giving a sports award to an athlete on live, national television. You would think they’d give the presenter adequate training to protect their image and brand. Apparently, Chevrolet didn’t think it was worth the time and money. There’s the old saying, “Any publicity is good…
In the age of connectedness the question for business leaders, entrepreneurs and even freelancers is this: What story will you tell to get people talking? You can tell a story of success; of someone coming to realize the essential “tipping point” that made them successful. You can use or not use metaphors and analogies or…
I’ve been researching work on a documentary film I hope to produce: Why The Divide. We will look at the science behind why some people become conservative while others become liberal. If you have any thoughts or points you think should be covered, please let me know. For more information about Why The Divide go…
Remember the woman who was burned by McDonald’s coffee and then sued and won? Nearly 20 years ago and the myth lives on; a good example of why media training and specific goals are needed to control messages before the media takes erroneous reports and makes them legend. If you watch for about a minute…
I often coach people that we need to tell stories to make a point rather than creating an endless and forgettable list of Bullet Points. Storytelling is what we’re “wired” to remember. So that I might be someone who practices what he preaches, I joined an on-line group that teaches storytelling. The following essay is my response to their assignment: Write about a moment in your life when you learned an important lesson.